Even Top Creators Find That Star Power Is Fleeting
VidCon, the marquee gathering for creators and influencers, was poised for a triumphant return to Anaheim after its two-year COVID-19 hiatus. And this year, TikTok — the once upstart platform that skyrocketed during the pandemic to more than 1-billion plus active users — was taking over YouTube’s spot as the conference’s title sponsor, promising the …
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